- Torrance, CA – Friday Nov. 14th

For our latest In-Store appearance, ThaFormula Records welcomed New York’s J-Zone in his second only LA appearance. What better way to welcome him to the City of Angels then with our first ever midnight performance? How about bringing along Zone’s favorite West Coast MC Suga Free!

DJ’s Lord Ron and AC the Program Director spun Hip-Hop classics to warm the crowd up and promptly at midnight J-Zone stepped behind the mic and blessed the packed house with some gems from his new album “Sick of Being Rich.” Zone banged out cuts like “Choir Practice,” and “5 Star Hooptie” and rocked the store like it was 20,000 seat arena. Fans recited Zone’s lyrics back line for line and gave him a fitting welcome to LA that is sure to have him back in no time, and you know where to catch him!

With Suga Free running behind schedule, Zone broke out some freshly cooked up beats, jumped behind the tables and provided the soundtrack for some of LA’s up and coming MC’s to do their thing. Spit Fiya (star of Showtime’s “The Next Level”), Lil Sci (of Scienz of Life and Sol Power), Willmatic (of the Last Kind Crew) and a host of others blazed the mic until Pomona’s own Suga Free stepped in the house.

Eager fans awaited their turn in line for pictures and autographs with Zone and Free, who signed anything and everything handed to them. From T-Shirts, to vinyl, to free posters and even pipes, no one left empty handed.

Thanks again to J-Zone and Suga free for coming out and supporting ThaFormula and to all the fans who showed them love and set off yet another successful In-Store performance.

Words by JtothaI@thaformula.com

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