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Have
you ever wanted to know more about the history of some
of Hip-Hop's groundbreaking albums? If you're reading
this then the chances are the answer is yes.
Journalist Brian Coleman who has covered Hip-Hop for
over 10 years in magazines like URB, XXL, and his
current home Scratch Magazine, has penned a book that
essentially walks you through the making of 21 of the
greatest Hip-Hop albums of the 1980's (and is
currently laying the ground work for a 90's edition).
In "Rakim Told Me" Coleman takes the back
seat for the most part and lets the artists themselves
tell their story about what went into making of their
defining albums. From "It Takes A Nation of
Millions," to "Life Is Too Short," to
"Critical Beatdown," and from East, West and
everywhere in between this book covers it all and is a
piece of Hip-Hop history.
ThaFormula.Com
- Talk about the motivation of putting together a book
like this…
Brian
Coleman - Basically for about 10 years I've been doing
this but it wasn't really something that I really
planned on doing, I just kind of happened into it
which is sometimes the better way for it to happen
because you're not really trying...
ThaFormula.Com
- Right, and the pressure and deadlines aren't there…
Brian
Coleman - Yeah, I've always kind of done writing on
the side but I feel worse for other writers who have
to write about really shitty artists just so they can
pay their rent and that's the best thing about what
I've done, that I've been able to pick and choose what
I write about. Also, I'm not a big fan of word counts,
I don't like hearing "o.k., you only have 1000
words" because the articles I like to write are
really long ones and to be honest the subjects I want
to write them on are not the kind that the magazines
that pay decent money are going to give me 5000 words
to write on them. I mean, the XXL article
("Classic Material") has been great and it's
been incredible writing and been a great thing to do
but it's like I was saying with my verbosity and my
dislike of word counts, every time I write I'm like
"shit, why couldn't I do one five times as
long?" But I know why, the people that buy the
magazines may not want to read 3000 words on The
D.O.C. so I think books lend themselves to a whole
different kind of discourse, so that's why I kind of
happened upon writing the book. I mean, I had all
these amazing interviews that I had done over the
years and I'm the only one who knew about them except
for 700, or 1000 word chunks here and there.
ThaFormula.Com
- That's terrible man, I feel the same way about the
word count thing…
Brian
Coleman - Yeah you know I would always be calling up
people and be like "oh shit, you know what Slick
Rick told me?" and then they would be like
"nah, I didn't read that?" The book is just
basically me telling their story in the fullest way, I
could have gone longer with any of them still, but it
was a way of kind of expanding for people who wanted
to know more than the artist features that I've done.
ThaFormula.Com
- I think you may have referred to it this way in the
introduction, and others have told me the same thing,
but the book kind of serves as liner notes to some of
these history making albums that never had any liners…
Brian
Coleman - Yeah, that was kind of my vague conception
of the book, invisible liner notes. Because these
albums should have had liner notes but they never did.
You could look back, and I'd like to be corrected if
I've missed a bunch of liner notes over the years
because I'd like to read them, but aside from like the
first two Salt-N-Pepa records (which is kind of
amusing because you wouldn't think their albums would
need them, but they were good liner notes), who else
really had them? Why did Public Enemy never have liner
notes on their albums? It's ridiculous!
ThaFormula.Com
- Maybe Chuck was saving them for one his books
because he knew it was going to be an important album
(laughs)
Brian
Coleman - (laughs) Yeah, it interesting because I do
some promotion for some Jazz artists and the liners
are the backbone for Jazz releases, and then Rock and
Blues are kind of somewhere in between there, and then
there's Hip-Hop. I haven't really done any
investigative research but I have no idea why they
never had any. But yeah, that was the idea to kind to
tell the stories of these albums, how they were made
and it usually goes beyond that because a lot of the
times the album I covered was the artist's first album
so it goes back to the history of the group or artist
and how they came be.
ThaFormula.Com
- Yeah, because I never realized how far back for
instance Joe "The Butcher" Nicolo went with
Schooly D and if I had known I may have known to keep
an eye out for him before Kris Kross and Ruff House
stuff…
Brian
Coleman - Yeah, he had a record he put out in like '88
or '89 that was called "Butcher's Breaks" or
something, I think it was on Atlantic or something
strange. But yeah, Schooly talked about that because
they were the ones that got him into Hip-Hop because
he was a rock guy (at least from the impression I got
from him) because you know there wasn't really that
much of a Hip-Hop infrastructure in Philly at the
time.
ThaFormula.Com
- You know how tough the independent music scene is,
but people are out there looking for music,
comparatively there aren't nearly as many people out
there looking for Hip-Hop books, how tough is it to
get a Hip-Hop themed book out there and independently
at that?
Brian
Coleman - It's kind of interesting. I had talked to
publishers during the past year and had got varying
levels of interest from them and they all kind of
liked what I was doing but they knew this wasn't going
to make them a lot of money so they'd rather go with
something that was. So I started to think about some
of the artists that I was covering in the book like
Too Short, Schooly and the 2 Live Crew who all wanted
to put out records on other labels but the labels
weren't gonna put them out. Then Luke came along who
was like the ultimate and said "fuck you"
and put it out himself. It's kind of a tribute to that
kind of spirit. So there's really not that much
difference in a way. Plus I'm selling more to record
stores than book stores so it's kind of the same idea.
ThaFormula.Com
- Tell me a little about your background and your
exposure to Hip-Hop because I was surprised by the
variety of albums you covered, the book goes from
Ultramagnetic to Too Short, someone who almost no one
outside of LA would acknowledge in a book like this…
Brian
Coleman - I grew up on the East Coast and went to High
School in New Jersey so my High School years were when
I started getting into Hip-Hop and understanding it
more. My whole thing is that the whole time since I
was 12 or 13 even up until now I've never listened to
one kind of music. I know a lot of people say that,
but I'll still go to a lot of metal shows, or punk
shows at the same time I'm a big Hip-Hop fan. I think
what drew me to Run DMC and Public Enemy early on was
that they kind of had that Punk Rock spirit to them. I
don't really remember when it actually hit me because
I was always listening to everything and I didn't ever
separate the music like "I only like
Hip-Hop." I was kind of exposed to Hip-Hop in two
phases, the first was videos when they stared coming
out…you know the group that kind of gets overlooked
by more than any is the Fat Boys…
ThaFormula.Com
- Yeah, that was the second tape I ever bought, the
"Crushin'" album…
Brian
Coleman - Yeah, I mean obviously there was a gimmick
there, but it was produced by Kurtis Blow and it was
dope, and then their videos! People don't really
remember, well I hope they do but they were getting
heavy play on MTV like "All You Can Eat,"
"The Fat Boys are Back" and "Can You
Feel It," and that was big. So that was kind of
my first exposure and then in High School I kind of
became aware of Hip-Hop as more of an entity and a
culture.
ThaFormula.Com
- That Too Short chapter really threw me by it even
being included, that was ill…
Brian
Coleman - You know I'll tell you what, here's an
interesting thing. Growing up outside New York, Red
Alert was god. I used to listen to him every weekend.
You know, there was people on the West Coast, I've
talked to a lot of artists from the West Coast and I
think if you didn't grow up in the East people would
just be like "you're just being paranoid"
but when people like Tony G or Ice-T say that "oh
people really hated on the West Coast," they were
right. (laughs) I mean, I was brain-washed for a
while, I didn't really want to hear anything from the
West Coast, because Red Alert would go off on that
shit on the air. He'd play something or someone would
mention a West Coast group and he would just laugh and
be like "yeah right, we'll play that, sure."
Being a young kid I'd just laugh and be like
"yeah!" and it sucks because years later I
regret it so much and had to play catch up so many
albums that I should have bought back then.
ThaFormula.Com
- What are some of the albums that didn't make it into
the book that you really wish you could have included
but weren't able to?
Brian
Coleman - Aw, that's a good question. One would have
been either Stetsaonic's first or second album. I
would have loved to have done a Kurtis Blow record
too. Obviously "Straight Outta Compton," but
you know…
ThaFormula.Com
- (laughs) Yeah, we all know how difficult that would
be to get done.
Brian
Coleman - (laughs) Yeah, that would take so much time
to lock down. Then there's the "movie star
syndrome" with an album like DJ Jazzy Jeff and
the Fresh Prince where having to go through all the
agents and publicists makes it impossible to do, same
with LL Cool J and Queen Latifah. So those are
definitely some of the ones I'm upset aren't in there,
but that's not to say they won't be in future
editions.
ThaFormula.Com
- Without giving away too much, what were a couple of
the most interesting pieces of information you picked
up during the course of the writing of the book?
Brain
Coleman - Let's see…well in the Public Enemy chapter
where Chuck D talks about how difficult it was for him
to get some of his vocals down and how hard he had to
work to get them down…
ThaFormula.Com
- Yeah, that's one of the last things you would think
of hearing about with Chuck just because of how
confident his voice and delivery are…
Brian
Coleman - Yeah, he was talking about how he got so
upset that he would throw the tape across the room or
out the window and you just wouldn't think of hearing
that about him, that kind of shit I love because you
would never think of him as an artist that struggles
to do shit just like you and I do you know? It just
kind of lets you know that even Chuck had to work at
it and I guess it might make some of us feel a little
bit better about ourselves. (laughs)
Written
for URB, XXL ("Chairman's Board"), Boston
Herald and can be found at his regular at Scratch
Magazine where he pens numerous columns in any given
issue.
"Rakim
Told Me" can be previewed and purchased at
Coleman's site (www.waxfacts.com) or at www.amazon.com.
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